--- title: "Mogul Confirms $1.3 Million Price for Mogul.com as Registrar Breach, .si Surge and New TLD Access Program Round Out the Day" canonical_url: "https://unique.domains/resources/domaining-news/2026-09-29" human_page: "https://unique.domains/resources/domaining-news/2026-09-29" markdown_url: "https://unique.domains/ai/pages/resources/domaining-news/2026-09-29.md" edition_date: "2026-09-29" published_at: "2026-09-29T00:02:47.000Z" updated_at: "2026-09-29T00:02:47.000Z" revision: 1 source_count: 9 categories: "Domain sales, valuation and market data, TLDs, registries and registration trends, Security, abuse, scams and DNS infrastructure" --- # Mogul Confirms $1\.3 Million Price for Mogul\.com as Registrar Breach, \.si Surge and New TLD Access Program Round Out the Day Edition 2026-09-29. Published by Unique Domains on 2026-09-29T00:02:47\.000Z. Updated 2026-09-29T00:02:47\.000Z. ## Summary This edition covers Mogul's confirmed $1\.3 million Mogul\.com purchase, a 15%\+ surge in Slovenia's \.si registrations, D3's new Frontier TLD-access program, a registrar breach notice, and Sept 27-28 auction results\. [[2]](#source-2) [[7]](#source-7) [[3]](#source-3) [[1]](#source-1) [[4]](#source-4) [[5]](#source-5) ## Key takeaways - Mogul revealed it paid $1\.3 million for Mogul\.com in 2023, confirming a previously anonymous top-100 chart sale\. [[2]](#source-2) - Mogul upgraded its live site from Mogul\.club to the newly acquired Mogul\.com\. [[7]](#source-7) - Slovenia's \.si ccTLD grew more than 15% following Trump's UN speech, per Domain Name Wire\. [[3]](#source-3) - D3 launched Frontier, a membership program for priority access to keywords in upcoming new TLDs\. [[1]](#source-1) - A registrar ranked 130th oldest in the industry disclosed a data breach\. [[4]](#source-4) - Leaves\.com, once offered $100,000, launched a site built with the AI tool Claude\. [[8]](#source-8) ## Today in domains From a newly confirmed $1\.3 million legacy-\.com purchase to a geopolitically driven ccTLD surge and a new gated-access model for upcoming TLDs, this edition shows domain value moving through very different channels at once\. [[2]](#source-2) [[7]](#source-7) [[3]](#source-3) [[1]](#source-1) ### Mogul\.com's $1\.3 Million Confirmation Mogul\.com co-founder Alex Blackwood told Inc\. Magazine that the company paid $1\.3 million to acquire Mogul\.com from investor Braden Pollock in 2023, finally attaching a public price and buyer to a transaction that had already appeared on a top 100 domain sales chart without either detail disclosed\. The same week, Domain Name Wire reported that Mogul had used the acquisition to upgrade its primary web presence from Mogul\.club to the newly purchased \.com\. The reveal illustrates two separate market dynamics: end-user willingness to pay seven figures for a brand-fit generic \.com years after initial reporting, and the lag between anonymous chart appearances and public confirmation of buyer and price\. For portfolio holders, it is a reminder that headline sales figures on public charts can predate confirmed attribution by years, and that funded startups continue to treat a matching \.com as a later-stage upgrade rather than a launch prerequisite\. [[2]](#source-2) [[7]](#source-7) ### \.si Registrations Jump After Trump UN Speech Domain Name Wire reported that Slovenia's \.si country-code domain grew more than 15% in the days following a speech by President Trump at the United Nations\. The report ties the registration bump directly to the speech without detailing the underlying driver, whether media attention, name-matching registrations, or speculative activity around Slovenia-related keywords\. For ccTLD holders, the episode is a reminder that geopolitical news cycles can move registration volume for small national registries faster than any registry policy change, though such spikes have historically proven short-lived once the news cycle moves on\. [[3]](#source-3) ### New TLD Access: D3's Frontier and the Web3 Debate D3, a core contributor to the Doma Protocol, launched Frontier, a membership program offering priority access to sought-after keywords in upcoming top-level domains, announcing it at Korean Blockchain Week in Seoul\. The same day, episode 605 of the DNW Podcast took up Web3 technology and new TLDs as a topic, reflecting continued industry debate over how blockchain-linked registries intend to allocate premium names ahead of launch\. Frontier's membership model, rather than an open landrush or auction, signals one answer to that debate: gated priority access sold as a standing relationship rather than a one-time bid\. [[1]](#source-1) [[9]](#source-9) ### Auction Recap: Sept 27-28 Domain Shane's recap of Dynadot, Catched and GoDaddy activity for September 27 recorded modest end-user sales alongside thin bidding on lower-demand listings such as gold\.ec and snooker\.xyz\. The following day's list carried renewed bidding at Dynadot, Namejet, Catched and Sedo on OZ8\.com, Fresk\.com and IDVerify\.co, with commentary framing patience as the operative strategy while broader liquidity stays slow\. [[5]](#source-5) [[6]](#source-6) - nametrader\.com: $3,100 - coagentic\.com: $2,024 Confirmed Sept 27 auction sales ## Briefly noted - Registrar Breach Notice: A registrar ranked as the industry's 130th oldest issued a data breach notice, according to Domain Name Wire\. [[4]](#source-4) - Leaves\.com Goes Live: Leaves\.com, bought in 2019 and once offered $100,000, launched a website built with help from the AI tool Claude, and its owner has since received but not accepted a new offer\. [[8]](#source-8) ## What to watch - Breach notification scope The affected registrar, ranked 130th oldest in the industry, has not yet disclosed the scope of exposed customer data; users of older or smaller registrars should watch for a formal advisory\. [[4]](#source-4) - Frontier program terms D3 has not published pricing or eligibility criteria for its Frontier membership; watch for details as more Doma-linked TLDs approach launch\. [[1]](#source-1) - \.si demand persistence Whether Slovenia's registration bump proves durable or fades once the news cycle around the UN speech passes remains an open question for ccTLD watchers\. [[3]](#source-3) ## Questions and answers ### Why did Mogul\.com's $1\.3 million purchase price only become public now? Co-founder Alex Blackwood disclosed the figure in an Inc\. Magazine interview years after the 2023 deal closed\. The sale had already surfaced on a top 100 domain sales chart, but without a named buyer or confirmed price, so this interview is the first public attribution of both\. [[2]](#source-2) ### What changed when Mogul moved from Mogul\.club to Mogul\.com? The company upgraded its primary web presence to the newly purchased \.com after paying $1\.3 million, replacing the alternative-TLD placeholder it had used previously\. It illustrates a pattern of funded companies treating a matching \.com as a later capital-driven upgrade rather than a day-one requirement\. [[7]](#source-7) ### What is D3's Frontier membership program? Frontier is a membership program from D3, a core contributor to the Doma Protocol, offering members priority access to sought-after keyword domains in upcoming top-level domains\. It was announced at Korean Blockchain Week in Seoul and positions gated membership, rather than open auction, as the access model for premium names in new TLDs\. [[1]](#source-1) ### Why did \.si registrations jump more than 15%? Domain Name Wire reported the growth followed a speech by Trump at the United Nations, but did not detail the exact mechanism connecting the speech to registration volume\. The report establishes correlation and timing rather than a confirmed causal driver such as media coverage or speculative registration around Slovenia-related terms\. [[3]](#source-3) ### Which registrar disclosed a data breach this week? Domain Name Wire reported that a registrar ranked as the 130th oldest in the industry issued a breach notice, without naming the company in the summary provided\. Portfolio holders using older, smaller registrars should confirm directly with their provider whether they are affected\. [[4]](#source-4) ### What sold in the September 27 Dynadot, Catched and GoDaddy auctions? Reported sales included nametrader\.com for $3,100 and coagentic\.com for $2,024, while listings such as gold\.ec and snooker\.xyz drew little bidding, illustrating the gap between active end-user demand for brandable names and thin liquidity elsewhere in the same session\. [[5]](#source-5) ### What happened with Leaves\.com? Leaves\.com, purchased in 2019 and once offered $100,000, was launched as a live website built with help from the AI tool Claude\. The owner has since received a subsequent offer for the domain but has not accepted it\. [[8]](#source-8) ## Sources and citations 1. [D3 Launches Frontier - New Membership Program Designed to Provide Priority Access to Names in Upcoming Top Level Domains]() DNJournal | 2026-09-28T12:12:24\.000Z 2. [Mogul\.com Co-Founder Reveals Company Paid $1\.3 Million for Mogul\.com]() DNJournal | 2026-09-28T16:16:15\.000Z 3. [Slovenia’s \.si domain grows more than 15% in wake of Trump’s UN speech]() Domain Name Wire | Andrew Allemann | 2026-09-28T17:34:46\.000Z 4. [The 130th oldest domain registrar just got a breach notice]() Domain Name Wire | Andrew Allemann | 2026-09-28T15:18:08\.000Z 5. [AUCTION RECAP OF SEPTEMBER 27, 2026]() Domain Shane / DSAD | Travis M\. | 2026-09-28T16:36:30\.000Z 6. [Shane’s List of Domains at Auction for Monday, September 28th, 2026]() Domain Shane / DSAD | ShaneCultra | 2026-09-28T04:26:00\.000Z 7. [Domain-maxxing: Mogul upgrades from \.club to Mogul\.com for $1\.3 million]() Domain Name Wire | Andrew Allemann | 2026-09-28T16:50:49\.000Z 8. [Leaves\.com Launched with Help from Claude]() DomainInvesting\.com | Elliot Silver | 2026-09-28T16:38:24\.000Z 9. [Web3 and new top level domains – DNW Podcast \#605]() Domain Name Wire | Andrew Allemann | 2026-09-28T15:30:27\.000Z ## Navigation - Archive: https://unique.domains/resources/domaining-news - Previous edition: https://unique.domains/resources/domaining-news/2026-09-28 - Next edition: https://unique.domains/resources/domaining-news/2026-09-30 - RSS: https://unique.domains/resources/domaining-news/feed.xml - AI index: https://unique.domains/llms.txt