---
type: "page"
canonical: "https://unique.domains/courses"
---

Last updated: 2026-11-13
Version: 2.34

# Learn how domain names are chosen, bought and sold

Two free courses, in the order a real decision happens. Chapters are published as they are written, each one public and in full.

The course others sell for about $100, free.

## Start here

What is domaining?: https://unique.domains/courses/what-is-domaining.md

Domaining means buying names other people will want, holding them, and safely selling the few that find a buyer.

## Name your company

This course is for a founder picking one name. You leave with a name on the right ending, checked, registered and held at a cost you know. https://unique.domains/courses/name-your-company.md

- 1. Why the .com you want is already taken (13 min): https://unique.domains/courses/name-your-company/why-every-com-you-type-is-taken.md
- 2. Know which of three prices you are quoted (13 min): https://unique.domains/courses/name-your-company/three-prices-for-one-name.md
- 3. Start on a short word, buy the .com later (13 min): https://unique.domains/courses/name-your-company/short-word-now-com-later.md
- 4. Read the renewal price before the first-year price (13 min): https://unique.domains/courses/name-your-company/check-the-renewal-before-the-first-year.md
- 5. How to read the trademark matches on your word (coming soon)
- 6. Check social handles before the name is final (14 min): https://unique.domains/courses/name-your-company/check-the-handles-before-the-name.md
- 7. Register and secure your name in ten minutes (13 min): https://unique.domains/courses/name-your-company/registering-takes-ten-minutes.md
- 8. Choose a registrar you can leave without trouble (13 min): https://unique.domains/courses/name-your-company/pick-a-registrar-you-can-leave.md
- 9. How to buy a name someone already owns (13 min): https://unique.domains/courses/name-your-company/buying-the-name-someone-already-owns.md
- 10. How to pay for a name in instalments (13 min): https://unique.domains/courses/name-your-company/pay-for-the-name-over-time.md
- 11. Which three endings to register for your name (13 min): https://unique.domains/courses/name-your-company/one-name-three-endings.md
- 12. Which spelling variants to register, and which to skip (13 min): https://unique.domains/courses/name-your-company/plural-hyphen-typo.md

## Buy names that sell

This course is for an investor buying names to resell. You leave with names bought for liquidity, held at a known cost and sold safely. https://unique.domains/courses/buy-names-that-sell.md

- 1. Est. value is an estimate, not a promise (13 min): https://unique.domains/courses/buy-names-that-sell/est-value-is-a-median-not-a-promise.md
- 2. Never bid above a name's Est. value (13 min): https://unique.domains/courses/buy-names-that-sell/above-value-is-a-pass.md
- 3. Pick names that sell, not a large est. profit (13 min): https://unique.domains/courses/buy-names-that-sell/liquidity-before-margin.md
- 4. Renewals are the real cost of names you hold (13 min): https://unique.domains/courses/buy-names-that-sell/renewal-is-the-real-price.md
- 5. Read a name's ownership history before you buy (12 min): https://unique.domains/courses/buy-names-that-sell/read-the-ownership-history-first.md
- 6. Check for an older trademark before you buy (coming soon)
- 7. Read an ending's rules before you hold names there (13 min): https://unique.domains/courses/buy-names-that-sell/the-registrys-rules-outrank-yours.md
- 8. Bid in the registrar's auction before the drop (13 min): https://unique.domains/courses/buy-names-that-sell/the-auction-comes-before-the-drop.md
- 9. A backorder does not guarantee you the name (13 min): https://unique.domains/courses/buy-names-that-sell/a-backorder-is-a-bid-not-a-claim.md
- 10. List your names where buyers already search (13 min): https://unique.domains/courses/buy-names-that-sell/list-where-the-buyers-already-are.md
- 11. Price your name with the buyer's renewal in mind (13 min): https://unique.domains/courses/buy-names-that-sell/put-the-renewal-in-the-buyers-math.md
- 12. How you answer a buyer decides the sale (13 min): https://unique.domains/courses/buy-names-that-sell/the-inquiry-is-the-sale.md
- 13. How to close a domain deal safely through escrow (13 min): https://unique.domains/courses/buy-names-that-sell/how-a-deal-closes-safely.md

## Related pages

- Read every domain word in plain English: https://unique.domains/glossary
- Explore the public one-word Domains Database: https://unique.domains/domains
- See the newest reported domain sales and their prices: https://unique.domains/sales