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canonical: "https://unique.domains/courses/buy-names-that-sell"
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Last updated: 2026-11-13
Version: 2.34

# Buy names that sell

This course is for an investor buying names to resell. You leave with names bought for liquidity, held at a known cost and sold safely.

12 of 13 chapters written, 168 min. $0: no account to read.

## Chapters

- Start here: What is domaining? (13 min): https://unique.domains/courses/what-is-domaining.md
- 1. Est. value is an estimate, not a promise (13 min): https://unique.domains/courses/buy-names-that-sell/est-value-is-a-median-not-a-promise.md
- 2. Never bid above a name's Est. value (13 min): https://unique.domains/courses/buy-names-that-sell/above-value-is-a-pass.md
- 3. Pick names that sell, not a large est. profit (13 min): https://unique.domains/courses/buy-names-that-sell/liquidity-before-margin.md
- 4. Renewals are the real cost of names you hold (13 min): https://unique.domains/courses/buy-names-that-sell/renewal-is-the-real-price.md
- 5. Read a name's ownership history before you buy (12 min): https://unique.domains/courses/buy-names-that-sell/read-the-ownership-history-first.md
- 6. Check for an older trademark before you buy (coming soon)
- 7. Read an ending's rules before you hold names there (13 min): https://unique.domains/courses/buy-names-that-sell/the-registrys-rules-outrank-yours.md
- 8. Bid in the registrar's auction before the drop (13 min): https://unique.domains/courses/buy-names-that-sell/the-auction-comes-before-the-drop.md
- 9. A backorder does not guarantee you the name (13 min): https://unique.domains/courses/buy-names-that-sell/a-backorder-is-a-bid-not-a-claim.md
- 10. List your names where buyers already search (13 min): https://unique.domains/courses/buy-names-that-sell/list-where-the-buyers-already-are.md
- 11. Price your name with the buyer's renewal in mind (13 min): https://unique.domains/courses/buy-names-that-sell/put-the-renewal-in-the-buyers-math.md
- 12. How you answer a buyer decides the sale (13 min): https://unique.domains/courses/buy-names-that-sell/the-inquiry-is-the-sale.md
- 13. How to close a domain deal safely through escrow (13 min): https://unique.domains/courses/buy-names-that-sell/how-a-deal-closes-safely.md

## Related pages

- See how investors find names worth holding: https://unique.domains/solutions/investors
- See the newest reported domain sales and their prices: https://unique.domains/sales
- Read every domain word in plain English: https://unique.domains/glossary