---
title: "GoDaddy's aftermarket carries its Q3 as a large U.S. registrar heads to a no-reserve auction"
canonical_url: "https://unique.domains/news/weekly/2026-11-02"
human_page: "https://unique.domains/news/weekly/2026-11-02"
markdown_url: "https://unique.domains/news/weekly/2026-11-02.md"
edition_kind: "weekly (archived)"
edition_date: "2026-11-02"
published_at: "2026-11-02"
updated_at: "2026-11-02"
revision: 1
source_count: 24
categories: "Domain sales, valuation and market data, Auctions, expirations and acquisition tactics, Corporate, financial, people and events"
---

# GoDaddy's aftermarket carries its Q3 as a large U\.S\. registrar heads to a no-reserve auction

Weekly edition (archived), 2026-10-26 to 2026-11-01, published by Unique Domains on 2026-11-02.

## Summary

GoDaddy's aftermarket-led Q3, a no-reserve registrar sale, Lumis and Mike Mann sales totals, expired-auction results, new marketplace terms and a UDRP refusal-to-sell case\. [[2]](#source-2) [[4]](#source-4) [[15]](#source-15) [[21]](#source-21) [[14]](#source-14) [[6]](#source-6) [[8]](#source-8)

## Key takeaways

- [GoDaddy](https://unique.domains/registrars/godaddy)'s domain aftermarket business was the driver of its third-quarter results\. [[2]](#source-2)
- A large U\.S\. domain registrar is going to auction with no reserve\. [[4]](#source-4)
- [Afternic](https://unique.domains/registrars/afternic) now accepts down payments on lease-to-own purchases\. [[6]](#source-6)
- Right of the Dot will debut a new auction platform at the [NamesCon Global](https://unique.domains/agenda?month=2026-11) auction in Miami on November 11\. [[16]](#source-16) [[20]](#source-20)
- A UDRP commentary argues an owner's refusal to sell is not grounds for a bad-faith finding\. [[8]](#source-8)
- Slovenian \.si names drew repeated competitive bidding on Catched across the week\. [[22]](#source-22) [[5]](#source-5)

## This week in domains

The week's money ran through intermediaries rather than registrations: [GoDaddy](https://unique.domains/registrars/godaddy) leaned on its aftermarket, buyer-side brokers and portfolio sellers posted large totals, and marketplaces rewrote payment and auction terms just as a whole registrar went up for sale without a floor\. [[2]](#source-2) [[15]](#source-15) [[4]](#source-4) [[6]](#source-6)

### Aftermarket revenue carries the large players

Domain Name Wire reported that [GoDaddy](https://unique.domains/registrars/godaddy)'s domain aftermarket business propelled its third-quarter results, putting secondary-market activity, the [Afternic](https://unique.domains/registrars/afternic) and auction side of the house, at the center of the largest registrar's quarter rather than new registrations or renewals\. On the brokerage side, Lumis said it has brokered more than one hundred million dollars in deals in 2026 so far\. Because Lumis works mainly as a buyer's broker, most of that volume likely represents businesses acquiring names, which is demand coming from end users rather than investors trading among themselves\. Portfolio sellers showed the same pattern at retail scale\. Mike Mann reported a dozen [\.com](https://unique.domains/tld/com) sales in September, with an average price above $27,000 and a single deal at the top of the range doing much of the lifting\. For investors pricing inventory, the combination matters: the biggest registrar is telling the market its aftermarket is a growth line, a buyer-side broker is reporting nine-figure acquisition flow, and an established outbound-pricing seller is clearing mid-five-figure averages\. Separately, Domain Name Wire reported that a large U\.S\. registrar will be auctioned with no reserve; the identity and timing were not in the supplied report, but a no-floor sale means its customer base and any associated portfolio could change hands at whatever the market bears\. [[2]](#source-2) [[15]](#source-15) [[21]](#source-21) [[4]](#source-4)

- Sales reported: 12 \.com
- Average sale price: $27,102
- Highest reported sale: $150,000
- Lowest reported sale: $2,888

Mike Mann's reported September 2026 sales

### Expired auctions: numerics on top, two \.coms climb all week

[GoDaddy](https://unique.domains/registrars/godaddy)'s expired auctions last week produced 68 tracked sales above $1,000 after filtering most SEO-driven buys, led by two numeric \.coms and a food term\. [Dynadot](https://unique.domains/registrars/dynadot) supplied the week's running stories\. Taxon\.com sat at $5,013 with 117 bids on the October 27 list and was removed two days later after attracting more bids\. Worldcasinos\.com was active at $2,550 on October 29 and closed after 98 bids on the October 31 recap\. Lower down, flowmo\.com closed at $3,228, startupangel\.com at $1,000 and nameyard\.com at $611 after 100 bids, while 9x\.com was removed at $1,874\.60\. BDLS\.com moved only from $199 to $222 over a day with bidder count unchanged at 36\. Removals at high bid counts are worth tracking because they mean visible price discovery without a recorded sale\. [[14]](#source-14) [[9]](#source-9) [[10]](#source-10) [[5]](#source-5) [[24]](#source-24) [[22]](#source-22) [[3]](#source-3) [[1]](#source-1)

- 88838\.com \(GoDaddy expired\): $53,000
- 8225\.com \(GoDaddy expired\): $33,500
- Shawarma\.com \(GoDaddy expired\): $26,000
- taxon\.com \(Dynadot, removed\): $15,200
- worldcasinos\.com \(Dynadot\): $10,099
- haultail\.com \(Dynadot, 65 bids\): $3,716

Notable expired-auction prices, Oct 26 to Nov 1

### European ccTLDs: steady bidding on Catched

Catched, which handles expiring European country-code names, showed sustained competition for short \.si terms, with distinct\.si and oneclick\.si appearing on several consecutive recaps as prices rose\. Swedish \.se and Spanish \.es names also drew bids, and Swiss and Slovenian listings with euro pricing ran alongside\. For investors who hold mostly [\.com](https://unique.domains/tld/com), these recaps are one of the few public price records for ccTLD drops outside the big registries\. Other completed sales in the window included vo\.vc at $345, agenticintellect\.com at $333 and rndcapital\.com at $304\. [[10]](#source-10) [[22]](#source-22) [[9]](#source-9) [[5]](#source-5) [[3]](#source-3) [[24]](#source-24)

- distinct\.si: $413
- oneclick\.si \(38 bids\): $401
- davids\.si: $341
- Butterfly\.ch \(no reserve\): 1,000 EUR
- Ebook\.si \(reserve met\): 110 EUR

European ccTLD prices on Catched this week

### Marketplaces change terms; live auctions return

[Afternic](https://unique.domains/registrars/afternic) enabled down payments on lease-to-own deals, letting buyers put money upfront before installments, a change that affects how sellers structure LTO terms on [GoDaddy](https://unique.domains/registrars/godaddy)'s network\. Atom\.com set its annual Black Friday sale to begin November 16 with discounts up to 25% on listed names; sellers must choose whether to opt in or out\. Right of the Dot, led by Monte Cahn, who has run live domain auctions since the first TRAFFIC conference in 2004, will run the [NamesCon Global](https://unique.domains/agenda?month=2026-11) auction at Ice Palace Studios in Miami at 4pm Eastern and use it to unveil a new auction platform, with in-person and online bidding\. In Asia, DN\.com staged the first Domain World Conference in Hong Kong under the theme Domains Beyond the Cycle: AI, Web3 and the Evolution of Brand Digital Assets\. [[6]](#source-6) [[17]](#source-17) [[16]](#source-16) [[20]](#source-20) [[13]](#source-13)

### Policy: refusals to sell and a possible \.pickleball

The ICA UDRP Digest \(vol\. 6\.43\) examined a complaint whose bad-faith theory rested on the owner declining to sell: an offer in 2009 was refused, and later approaches in 2014 and 2022, the last through a [GoDaddy](https://unique.domains/registrars/godaddy) broker, went unanswered\. The digest's position is that ignoring or rejecting purchase offers is not a cause of action under the UDRP, a point that matters to holders who routinely leave unsolicited offers unanswered\. On the new-TLD front, Domain Name Wire examined whether pickleball could end up with its own \.pickleball extension\. [[8]](#source-8) [[12]](#source-12)

## In short

- Focus-suffix \.com sales history: Prompted by PulseFocus\.com, a compilation of 51 expiring-auction sales since 2020 of \.com names ending in Focus was topped by InterFocus\.com at $4,725, LifeFocus\.com at $3,716 and MedFocus\.com at $2,663\. [[19]](#source-19)
- Hand registrations revisited: Domain Name Wire published a one-year review of 7,500 hand-registered domain names\. [[23]](#source-23)
- Halloween sales roundup: Domain Name Wire ran a Halloween-themed look at spooky-named domain sales\. [[18]](#source-18)
- DomainSherpa review: DomainSherpa released its October 29 review episode, themed around Atomic Habits\. [[7]](#source-7)
- Lonnie Borck award nominations: Nominations opened for the ICA's 2027 Lonnie Borck Memorial Award, which reaches its tenth anniversary\. [[11]](#source-11)

## What to watch

- Nov 11: Right of the Dot's NamesCon Global auction and new platform The Miami live and online event is the first public test of the new auction platform; results will show how live auction demand holds up alongside the online expired market\. [[16]](#source-16) [[20]](#source-20)
- Nov 16: Atom\.com Black Friday sale begins Sellers listed on [Atom](https://unique.domains/registrars/atom) need to settle their opt-in or opt-out choice before discounted pricing goes live on participating names\. [[17]](#source-17)
- Who buys the registrar offered without a reserve The supplied report did not name the registrar or the sale date; the buyer will determine where its customers' domains and renewals end up\. [[4]](#source-4)

## Dates and launches

- 26 October 2026 to 27 October 2026: DCD Connect MENA 2026 (Hosting and cloud)
- 27 October 2026 to 30 October 2026: Black Hat India 2026 (Security and privacy)
- 27 October 2026 to 30 October 2026: PressConf EU 2026 Barcelona (Hosting and cloud)
- 30 October 2026: [\.helsinki removed from the root zone](https://unique.domains/agenda?month=2026-10&tld=helsinki) (Removed)
- 2 November 2026 to 6 November 2026: Symposium on Electronic Crime Research \(eCrime 2026\) (Security and privacy)
- 3 November 2026 to 4 November 2026: DCD Connect Virginia 2026 (Hosting and cloud)
- 4 November 2026: Canadian Internet Governance Forum 2026 \| 4 November 2026 \| Ottawa, Canada (Event)
- 9 November 2026 to 27 November 2026: ITU Plenipotentiary Conference 2026 \(PP-26\) (DNS and governance)

See the full agenda: https://unique.domains/agenda

## Questions and answers

### Why did GoDaddy's aftermarket matter so much in Q3 2026?

Domain Name Wire reported that [GoDaddy](https://unique.domains/registrars/godaddy)'s domain aftermarket business was what propelled its third-quarter 2026 results\. For investors, that means the registrar operating [Afternic](https://unique.domains/registrars/afternic) and the GoDaddy auction platform is depending more on secondary-market sales, the channel where investor-owned names are sold, for growth in its domain segment\. [[2]](#source-2)

### What does a no-reserve auction of a domain registrar mean for its customers?

Domain Name Wire reported in late October 2026 that a large U\.S\. registrar will be auctioned with no reserve, meaning it sells to the highest bidder regardless of price\. The supplied report did not name the company\. Customers holding domains there would end up with whichever company wins, which can affect pricing, support and the platform their names sit on\. [[4]](#source-4)

### How do Afternic lease-to-own down payments work?

As of late October 2026, [Afternic](https://unique.domains/registrars/afternic) lets buyers make a down payment on lease-to-own domain purchases, according to Domain Name Wire\. Instead of starting directly with installments, a buyer can put part of the price upfront, which gives sellers on [GoDaddy](https://unique.domains/registrars/godaddy)'s Afternic network another way to structure LTO deals\. [[6]](#source-6)

### Is refusing to sell a domain evidence of bad faith under the UDRP?

The ICA UDRP Digest vol\. 6\.43 argues it is not\. It discussed a case where the complainant's bad-faith theory rested on the owner refusing an offer in 2009 and not answering offers in 2014 and 2022, the last through a [GoDaddy](https://unique.domains/registrars/godaddy) broker\. The digest's point is that unwillingness to sell is not a cause of action under the UDRP\. [[8]](#source-8)

### What were the top GoDaddy expired domain auction sales in late October 2026?

A roundup of 68 tracked [GoDaddy](https://unique.domains/registrars/godaddy) expired-auction sales above $1,000, mostly filtered of SEO-driven buys, was led by 88838\.com at $53,000, 8225\.com at $33,500 and Shawarma\.com at $26,000\. Two short numeric \.coms leading the list reflects continued demand for numeric names in expired inventory\. [[14]](#source-14)

### How much has Lumis brokered in domain deals in 2026?

Lumis announced in October 2026 that it has brokered more than $100 million in domain deals so far that year\. It works mainly as a buyer's broker, so much of that value likely came from helping businesses acquire domain names rather than from investor-to-investor trades\. [[15]](#source-15)

### When and where is the 2026 NamesCon Global domain auction?

Right of the Dot will hold the [NamesCon Global](https://unique.domains/agenda?month=2026-11) live auction on November 11, 2026 at 4pm Eastern at Ice Palace Studios in Miami, with bidding in person or online\. Monte Cahn's company will also unveil a new auction platform at the event\. [[20]](#source-20) [[16]](#source-16)

## Sources and citations

<a id="source-1"></a>
1. [Shane’s List of Domains at Auction for Saturday, October 31st, 2026](<https://dsad.com/shanes-list-of-domains-at-auction-for-saturday-october-31st-2026>)
   Domain Shane / DSAD | ShaneCultra | 2026-10-31T04:09:00\.000Z

<a id="source-2"></a>
2. [Aftermarket propels GoDaddy in Q3](<https://domainnamewire.com/2026/10/29/aftermarket-propels-godaddy-in-q3>)
   Domain Name Wire | Andrew Allemann | 2026-10-29T22:50:03\.000Z

<a id="source-3"></a>
3. [Shane’s List of Domains at Auction for Friday, October 30th, 2026](<https://dsad.com/shanes-list-of-domains-at-auction-for-friday-october-30th-2026>)
   Domain Shane / DSAD | ShaneCultra | 2026-10-30T04:06:00\.000Z

<a id="source-4"></a>
4. [Large U\.S\. domain registrar to be auctioned with no reserve](<https://domainnamewire.com/2026/10/30/large-u-s-domain-registrar-to-be-auctioned-with-no-reserve>)
   Domain Name Wire | Andrew Allemann | 2026-10-30T17:32:12\.000Z

<a id="source-5"></a>
5. [AUCTION RECAP OF OCTOBER 31, 2026](<https://dsad.com/auction-recap-of-october-31-2026>)
   Domain Shane / DSAD | Travis M\. | 2026-11-01T17:09:58\.000Z

<a id="source-6"></a>
6. [Afternic enables down payments on LTOs](<https://domainnamewire.com/2026/10/29/afternic-enables-down-payments-on-ltos>)
   Domain Name Wire | Andrew Allemann | 2026-10-29T17:26:37\.000Z

<a id="source-7"></a>
7. [DomainSherpa Review – October 29, 2026 – Atomic Habits](<https://domainsherpa.com/dsr10292026>)
   DomainSherpa | DomainSherpa | 2026-10-30T00:18:16\.000Z

<a id="source-8"></a>
8. [“They Won’t Sell It to Us” Is Not a Cause of Action – vol\. 6\.43](<https://www.internetcommerce.org/udrp-case-summaries/they-wont-sell-it-to-us-is-not-a-cause-of-action-vol-6-43>)
   ICA UDRP Digest | Ankur Raheja | 2026-10-28T11:25:00\.000Z

<a id="source-9"></a>
9. [AUCTION RECAP OF OCTOBER 27, 2026](<https://dsad.com/auction-recap-of-october-27-2026>)
   Domain Shane / DSAD | Travis M\. | 2026-10-28T14:28:50\.000Z

<a id="source-10"></a>
10. [AUCTION RECAP OF OCTOBER 29, 2026](<https://dsad.com/auction-recap-of-october-29-2026>)
   Domain Shane / DSAD | Travis M\. | 2026-10-30T16:15:23\.000Z

<a id="source-11"></a>
11. [Nominations Open for 2027 Lonnie Borck Memorial Award](<https://domaininvesting.com/nominations-open-for-2027-lonnie-borck-memorial-award>)
   DomainInvesting\.com | Elliot Silver | 2026-10-29T13:16:44\.000Z

<a id="source-12"></a>
12. [Will pickleball get its own \.pickleball domain?](<https://domainnamewire.com/2026/10/30/pickleball-domain>)
   Domain Name Wire | Andrew Allemann | 2026-10-30T15:23:23\.000Z

<a id="source-13"></a>
13. The First Domain World Conference in Hong Kong Wowed an International Crowd in Hong Kong
   Industry publication | 2026-10-27T19:49:00\.000Z

<a id="source-14"></a>
14. [Trav’s List of Domains at Auction for Sunday, November 1, 2026](<https://dsad.com/travs-list-of-domains-at-auction-for-sunday-november-1-2026>)
   Domain Shane / DSAD | Travis M\. | 2026-11-01T04:30:00\.000Z

<a id="source-15"></a>
15. [Lumis Hits $100 Million in Brokered Deals in 2026](<https://domaininvesting.com/lumis-hits-100-million-in-brokered-deals-in-2026>)
   DomainInvesting\.com | Elliot Silver | 2026-10-26T12:54:08\.000Z

<a id="source-16"></a>
16. RightOfTheDot to Unveil New Auction Platform for NamesCon Global Live & Online Event November 11
   Industry publication | 2026-10-29T22:34:29\.000Z

<a id="source-17"></a>
17. [Opt In / Out to the Atom\.com Black Friday Sale](<https://domaininvesting.com/opt-in-out-to-the-atom-com-black-friday-sale>)
   DomainInvesting\.com | Elliot Silver | 2026-10-28T14:54:20\.000Z

<a id="source-18"></a>
18. [Spooky domain sales that ghosted the internet](<https://domainnamewire.com/2026/10/30/spooky-domain-sales-that-ghosted-the-internet>)
   Domain Name Wire | Andrew Allemann | 2026-10-30T13:16:10\.000Z

<a id="source-19"></a>
19. [Trav’s List of Domains at Auction for Thursday, October 29, 2026](<https://dsad.com/travs-list-of-domains-at-auction-for-thursday-october-29-2026>)
   Domain Shane / DSAD | Travis M\. | 2026-10-29T04:30:00\.000Z

<a id="source-20"></a>
20. [Right of the Dot Holding NamesCon Auction](<https://domaininvesting.com/right-of-the-dot-holding-namescon-auction>)
   DomainInvesting\.com | Elliot Silver | 2026-10-28T19:28:31\.000Z

<a id="source-21"></a>
21. [Mike Mann sells 12 domains for $325,228 in September](<https://onlinedomain.com/2026/10/29/domain-name-news/mike-mann-sells-12-domains-for-325228-in-september>)
   OnlineDomain\.com | Konstantinos Zournas | 2026-10-29T00:21:17\.000Z

<a id="source-22"></a>
22. [AUCTION RECAP OF OCTOBER 28, 2026](<https://dsad.com/auction-recap-of-october-28-2026>)
   Domain Shane / DSAD | Travis M\. | 2026-10-29T16:23:44\.000Z

<a id="source-23"></a>
23. [7,500 hand registrations, one year later](<https://domainnamewire.com/2026/10/26/7500-hand-registrations-one-year-later>)
   Domain Name Wire | 2026-10-26T15:30:03\.000Z

<a id="source-24"></a>
24. [AUCTION RECAP OF OCTOBER 30, 2026](<https://dsad.com/auction-recap-of-october-30-2026>)
   Domain Shane / DSAD | Travis M\. | 2026-10-31T16:58:22\.000Z

## About this edition

Compiled from the 24 sources above. Report a correction to contact@unique.domains.

## Navigation

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