List your names where buyers already search

Two ways a buyer finds your name

A buyer usually learns that a name is for sale in one of two ways, Andrew Allemann wrote on Domain Name Wire on 7 March 2024. Either the buyer searches for it at a registrar and sees it listed, or types it into a browser and lands on a page that says it is for sale.

The first way runs through two sales networksSales networkA marketplace’s arrangement with partner registrars, which show its sellers’ priced names in their own search results and share the commission.Read the definition, Afternic and Sedo. Each network passes its sellers' listings to partner registrars, and those registrars show the listings in their own search results. That puts a name in front of buyers as they search, and lets them buy it like a new registration, with the name in their account within minutes (Allemann, Domain Name Wire, 14 July 2022).

Domain Name Wire reported on 31 August 2022, from GoDaddy's NamesCon keynote, that 90% of GoDaddy AftermarketAftermarketNames that are already registered and offered for sale by their owner, rather than free to register at the standard fee.Read the definition sales came from exact-match searches: the buyer typed that very name. The article put searches across the Afternic network at 41 million a month.

At Sedo, the network carries most sales. The Global Domain Report 2026 by InterNetX and Sedo, as Domain Name Wire relayed it on 23 March 2026, found that 56% of Sedo's sales went through SedoMLS partners, such as registrars that show its listings.

A price puts your name in the search

A fixed price, which the venues call buy now, lets the buyer pay at once. Make offerMake offerA listing with no fixed price, where you propose one to the owner.Read the definition asks the buyer to propose a figure and then wait for an answer. Sedo's promotion page said in November 2026 that fixed-price names sell up to three times faster, and that its partners therefore prefer to display them.

A name needs a price to get the most exposure at the networks' partners, Allemann wrote on 4 September 2025. The report that Domain Name Wire relayed on 23 March 2026 points the same way: 76% of Sedo's sales were buy now, and only 8% were negotiated make-offer sales.

Most registrar buyers expect to receive the name while they pay, Sedo's promotion page said in November 2026. When SedoMLS Premium is switched on and the name's registrar is connected, Sedo can move the name to the buyer at once, without waiting for the seller. The trade calls this a fast transferFast transferA marketplace setting that lets it move a sold name to the buyer the moment they pay, without waiting for the seller.Read the definition: the venue moves the name the moment the buyer pays.

A page for the buyer who types the name

The second way needs no network. A for-sale pageFor-sale pageThe page a held name shows to visitors, saying it is for sale and how to buy it, often with a fixed price, instead of ads.Read the definition, also called a landerParked domainA registered name that shows only ads or a for-sale page instead of a site.Read the definition, is what a visitor sees at the name. It says that the name is for sale, and it carries a price or an offer form and a way to pay. The networks host such a page when the name points to their servers, or you can run your own.

A name left on the registrar's default page is hard to buy. Allemann wrote on Domain Name Wire on 21 June 2023 of sometimes forgetting to point newly bought names to a sales page. Those names stay on the default page, which may carry advertising links that can bring trouble. So check where each name points after you buy it.

The page has to load. In the article of 7 March 2024 cited above, Allemann found that a security tool, Malwarebytes Browser Guard, showed blank pages for many names on Afternic and Dan landersLanderThe page a visitor sees at a name that is for sale: a price or an offer form, and a way to pay.Read the definition. An optional Chrome setting blocks a name that is forwarded to a sales page without a certificate, which gives a secure site its padlock. Most of the names Allemann tested on Sedo's sales pages had none.

For dearer names, the page can come first. In 2024 Elliot Silver, an investor who writes, kept names priced under $2,000 on Afternic's pages. Most dearer names went to the investor's own landers, or to a lander service. Silver reasoned that a buyer ready to pay more who searches only at GoDaddy can still reach the seller through GoDaddy's paid broker service, and most other buyers visit the name.

What each channel costs you

Each network takes a share of the sale, called its commission. Afternic's share is lower when the for-sale page is its own. Afternic's sell page in October 2026 listed 25% on its Basic plan and 30% with Boost, its upgraded plan, with a $15 minimum on every sale. When the name points to GoDaddy's aftermarket servers, the same page listed 15% and 20%.

Sedo's pages in November 2026 put its fee at 20% when a partner brings the buyer, with fees starting at 10%. The networks split their commission with their partners, Allemann wrote on 14 July 2022, and no seller alone could match their reach. The same article judged about 10% fair for a buy now sale on a lander.

List on both networks, with one exception. Some registrars rotate between Afternic and Sedo, Allemann wrote on 4 January 2023, and Namecheap at the time gave Sedo preference. The exception is a name that points to GoDaddy's servers: it pays Afternic's lower rate, and the same article advised leaving it off Sedo.

One price everywhere, gone everywhere once sold

A buyer can compare prices. A name Silver sold on Afternic went to a buyer who had visited the name's own page, where the buy now price was four times higher (DomainInvesting, 31 December 2018). Silver had changed prices on Afternic and forgotten the page, and assumed the buyer chose the cheaper listing. The investor's own pages at the time mostly carried an offer form and no price.

Keeping one price takes upkeep. A price changed on one platform must be changed on the other, Allemann noted in 2025. According to the same article, Allemann prices names on Afternic but lists them on Sedo as make offer, and accepts less exposure there. Set your price so that what you keep, after the highest commission you may pay, is still a sale you want.

Take a name off every venue the day it sells or lapses. After a sale on one venue, Silver tries to delete the name's other listings at once, as described on DomainInvesting on 1 August 2023. Yet a check against the inventory list that day still found seven names listed on Sedo that should go: four had expired, and three were about to expire.

Where your word's buyers already paid

We list nothing and sell nothing. The Buy link on a name in Unique Domains hands a buyer to a registrar. A listing works where buyers already search, so your names go to the venues.

In Unique Domains, the Word page pill in a name's drawer opens the word's page, described here as the Investor plan shows it. On that page, the card Sold on your word lists the five latest sales of the past 12 months, of the word or of names that begin with it, each with its day, venue and price. Those venues are where buyers of your word paid.

The top of the page gives the word's 12-month sales and median. In the sales we track, the 12-month median for the word crypto on every ending is $1,188, and the number of those sales is 4. Below, the table of the word on every ending that sells shows each name's status, price, Est. value and Est. profitEst. profitThe gap between a name’s estimated value and its price today, before fees.Read the definition.

Set your price from two readings. Est. value is one model's estimate. Similar sales, in Browse and the drawer's Value section, show the first of five levels that has three usable sales: this name's past sales, the same word on another ending, synonyms on the same ending, related words there, and otherwise one-word sales on the ending. Once your price is set, carry that one figure to every venue.

Before you list a name

• List it on Afternic and Sedo, unless it points to GoDaddy's servers.
• Give it a fixed price, which partner registrars prefer to show.
• Point it to a for-sale page that has a certificate, and never leave it on the registrar's default page.
• Set one price, and enter that same price on every venue and on the for-sale page.
• Before you set the price, work out what you keep at the highest commission you may pay.
• Write down every venue where the name is listed.
• Take a sold name off every venue the day it sells.
• Compare your listings with your inventory list a few times a year.
• On the word's page in Unique Domains, read where its names sold.