nought.institute

nought.institute is a concise, memorable brand that positions a solopreneur as an authoritative learning hub for zero-to-one programs and beginner courses. The .institute extension boosts credibility, SEO relevance and resale value.

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Estimated Resale Value100 USD
Business Idea

Training and consultancy that teaches first-principles and zero-based thinking for product, strategy and process reinvention.

PROBLEM
Organizations stuck in incremental change fail to adapt to disruption and waste resources repeating past assumptions.
PERSONAS
Corporate innovation teams, startup founders, R&D groups, business schools and public sector units seeking breakthrough ideas.
VALUE PROPOSITION
Deliver workshops, executive coaching, certification programs and custom consulting engagements to transform planning and ideation.
WHY NOW?
Market disruption and fast tech cycles demand radical rethinking; remote delivery and micro-credentials make scalable training viable now.
MONETIZATION
B2B retainers for consulting, paid public and private workshops, online course subscriptions, certification fees and licensed toolkits.
WHY nought.institute?
nought.institute communicates 'start from zero' thinking—memorable, precise and ideal for a first-principles innovation brand.
Business Idea

Programs, certifications and corporate services to reduce digital overload and rebuild focused work and healthy tech habits.

PROBLEM
Rising burnout, attention fragmentation and poor digital hygiene reduce productivity and well-being for employees and learners.
PERSONAS
Employers, HR teams, schools, therapists, and individuals seeking structured digital wellbeing programs or corporate policies.
VALUE PROPOSITION
Sell corporate training, employee wellbeing subscriptions, guided retreats, certifications for digital minimalism coaches and school curricula.
WHY NOW?
Post-pandemic screen time and hybrid work have heightened demand for attention management, mental health support and corporate wellbeing solutions.
MONETIZATION
Corporate program fees, SaaS habit-tracking subscriptions, paid retreats, certification course sales and licensing to EAP providers.
WHY nought.institute?
nought (zero) evokes clearing the slate and reducing to essentials—perfect for a brand focused on minimal, mindful tech use.
Business Idea

Independent lab and institute for testing, certifying and advising on zero-waste design, materials and circular packaging standards.

PROBLEM
Brands lack credible, science-backed verification of zero-waste claims and need help redesigning products for circularity.
PERSONAS
Consumer goods brands, packaging companies, retailers, regulators and sustainability consultants seeking credible certification.
VALUE PROPOSITION
Provide lab testing, lifecycle analysis, certification labels, design sprints and a public registry to build trust for zero-waste products.
WHY NOW?
Regulatory pressure, consumer demand and supply-chain shifts make validated sustainability credentials a business necessity today.
MONETIZATION
Testing and certification fees, consulting projects, subscription access to data and third-party licensing of the institute's certification mark.
WHY nought.institute?
nought.institute ties directly to 'zero' waste and circularity—clear, authoritative and ideal for a certification and R&D hub.
Made with ❤️ in 🥐 Paris & 🌴 Bali