nought.makeup

nought.makeup is a short, memorable name that signals creative, minimalist or zero‑waste beauty—ideal for a solopreneur building a distinct, brandable identity. The niche .makeup extension helps SEO, credibility and resale value for beauty brands.

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Estimated Resale Value100 USD
Business Idea

DTC skincare and ultra-sheer makeup essentials (tints, balms, SPFs) plus micro-tutorials to achieve a natural 'no-makeup' look.

PROBLEM
Many consumers want to look polished without heavy makeup but lack products that enhance skin, cut routine steps, and avoid irritation.
PERSONAS
Millennials and Gen Z, makeup-minimalists, busy professionals and sensitive-skin users seeking effortless, natural beauty solutions.
VALUE PROPOSITION
Sell curated product bundles and starter kits, subscription refill boxes, influencer bundles, and personalized routine quizzes for upsells.
WHY NOW?
Skinimalism and clean-beauty trends are mainstream; social platforms reward natural aesthetics and demand simpler, gentler products.
MONETIZATION
Revenue from product sales, monthly subscription boxes, limited-edition drops, wholesale to boutiques and affiliate partnerships.
WHY nought.makeup?
nought.makeup reads as 'no makeup' and instantly communicates a minimalist, skin-forward beauty brand.
Business Idea

Mobile AR app that digitally reduces or removes makeup to show natural appearances, with step-by-step tutorials and product swap recommendations.

PROBLEM
People can't easily visualize how they'll look without heavy makeup and hesitate to try natural looks or different products.
PERSONAS
Beauty consumers, influencers, makeup artists and brands who want to demonstrate 'bare' looks or recommend minimal alternatives.
VALUE PROPOSITION
Free core app to drive adoption, premium realistic filters, brand SDK for ecommerce try-ons, and sponsored expert tutorials.
WHY NOW?
Real-time AR and AI skin-mapping tech are mature; cultural demand for authenticity and 'no-makeup' aesthetics is rising.
MONETIZATION
Freemium upgrades, paid premium filters, brand licensing/SDK fees, sponsored content, and affiliate product recommendations.
WHY nought.makeup?
nought.makeup clearly conveys the app's purpose—visualizing and celebrating the 'zero' or natural makeup look.
Business Idea

Reusable magnetic compacts + recyclable refill pods and a return-for-refill program that eliminates single-use makeup packaging.

PROBLEM
The beauty industry produces vast plastic waste; eco-conscious consumers lack stylish, convenient refillable options.
PERSONAS
Sustainability-minded shoppers, zero-waste advocates, eco-forward salons and indie brands seeking circular packaging solutions.
VALUE PROPOSITION
Sell starter kits and compostable/refill pods, offer refill subscription service, and provide B2B refill plans for salons/brands.
WHY NOW?
Regulatory pressure and consumer demand for circular solutions are increasing; refill systems are widely accepted by shoppers.
MONETIZATION
Starter kit sales, recurring refill subscriptions, B2B contracts with salons/brands, recycling credits and shipping fees.
WHY nought.makeup?
nought.makeup evokes 'zero' waste and minimalism, making it a memorable name for a refillable, sustainable makeup system.
Made with ❤️ in 🥐 Paris & 🌴 Bali